Corporate marketers agree that sponsorship is one of the most cost-effective tools in a marketer’s toolbox. Let the numbers speak for themselves – in 2018 companies spent more than $65 billion on event sponsorship opportunities worldwide.
The Africa Fintech Summit helps sponsors:
- Create and increase brand awareness and visibility with banks, financial institutions, fintechs, regulators, investors, and corporations
- Gain access to investors, executives, decision makers and influencers from some of the most hard-to-access and well known corporations, banks, and governments
- Heighten brand perception amongst the most active and influential fintech/finance stakeholders based in Africa and abroad
- Establish thought leadership in the fintech, banking, and financial service sectors
- Showcase community and commitment to social responsibility and the growth of the fintech/tech ecosystems
- Capture data/lead generation
- Have differentiated brand exposure
In a 2017 survey ran by IEG, event sponsorship has been found to also help companies:
- Increase brand loyalty / maintain market position
- Engage/further develop relationships with clients/prospects
- Stimulate sales, trials, and usage
- Obtain/develop content for use in digital, social, and other media
- Sell products/services
Previous Sponsors Include
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